Parking in city centres has become the biggest deterrent for customers when deciding which place to visit. How many times has a potential customer decided not to visit your premises because they couldn’t find a parking space? The answer to why isn’t to be found in the kitchen or in the prices on the menu. It’s on the road outside – or, to be more precise, the lack of a parking space near your restaurant.At Telpark, we understand that the dining experience doesn’t begin at the table, but the moment the customer decides to leave home. We’re offering you an opportunity for your local business to grow.
Improve your customers’ experience
Parking solutions for restaurants and bars
The problem of parking at restaurants and bars
In large cities, parking has become one of the main factors influencing the choice of a restaurant. Customers rule out a venue when they think that parking in the area will be difficult.
This shortcoming is not just a logistical inconvenience, but a genuine business problem that leads to:
Many customers choose venues that are easier to get to simply because of the car park.
Most independent shops in town centres do not have private parking spaces.
The stress of driving round looking for a parking space puts diners in a negative frame of mind before they even enter the restaurant.
Venues with good access attract an audience that values comfort and peace and quiet.
Turn parking into a competitive advantage
Offering easy parking for customers is not just a service: it is a way to attract new customers, a driver of customer loyalty and a way to stand out from the competition.
By making parking easier, you have a direct impact on your table occupancy and turnover:
A diner who arrives feeling relaxed enjoys their meal more and tends to spend more on average.
You get rid of the mental barrier of ‘there won’t be anywhere to park’ and it becomes ‘I’ve already got my space’.
Your restaurant becomes the easy and preferred choice for repeat visits.
Position yourself as a business that pays attention to every detail of a customer’s experience.
How does parking work for your customers with Telpark?
Telpark connects your restaurant or bar with the nearest car parks through a 100% personalised and customer-focused management model.You decide how much of a discount to offer, and the customer can park worry-free using a physical discount voucher.
A solution designed for restaurants and bars
At Telpark, we have developed this service with a clear understanding of how a restaurant or bar actually operates: the high turnover of customers, the varying opening hours, the importance of online reviews and price sensitivity.
This translates into tangible benefits for your business:
- Enhance the customer experience right from the very start. The experience begins long before they sit down at the table. Convenient, stress-free access puts people in a positive frame of mind.
- Boost bookings and repeat visits: when customers know in advance that they can park easily, the likelihood of them choosing your venue – and of them returning – increases significantly.
- It sets you apart from the competition: on a street with several similar businesses, the one that offers dedicated parking for its customers has an immediate advantage.
- Build loyalty amongst your most valuable customers: customers who drive in from other neighbourhoods tend to have a higher average spend and are more likely to return.
- No investment in infrastructure: there is no need to build, buy or install anything. Telpark is a 100% flexible solution that works from day one.
Telpark is suitable for restaurants and bars of all sizes and types
Real-world use cases
Our solutions are already operating successfully in:
Particularly in areas with traffic restrictions in Madrid, Barcelona and Valencia.
Where there are huge crowds and parking spaces are scarce and highly prized.
Where ensuring a flawless arrival is an essential part of luxury service.
Cities where the service is available
We have the most extensive network of car parks, covering the busiest dining areas in Spain’s major cities.
Why Telpark?
We are the ideal strategic partner for your business’s mobility needs, thanks to:
The most robust infrastructure at your disposal.
Access to packs of 100, 200 and 500 tickets with volume discounts, ideal for generating immediate sales.
A dedicated team so that all you have to worry about is providing the best service at your venue.
Frequently Asked Questions (FAQ)
Does it involve any cost to the business?
The cost can be tailored to your budget by purchasing ticket packs (100, 200 or 500 tickets) with volume discounts. You decide when to offer discounts.
Do I need to install anything on my premises?
It is very straightforward and customisable to manage, and requires no investment in hardware or maintenance.
How do customers access parking?
Customers gain access to the car park by taking a ticket at the barrier; at the end of their visit, at the pay station, they insert the ticket provided by the local business together with their original ticket, and the time indicated on the ticket is automatically deducted.